Kingston, Jamaica
Shelly-Ann Fraser-Pryce | World & Olympic Champion Track Athlete
The Daughter of the Soil is none other than Kingston, Jamaica's own, "Pocket Rocket", World and Olympic Track & Field Champion, Shelly-Ann Fraser-Pryce.
Born in the Waterhouse district of Kingston, Shelly-Ann would go on to become one of the greatest athletes the world has ever known. With all of the success Fraser-Pryce attained, she has never forgotten where she is from and who helped her along the way. Shelly-Ann has now made it her mission to give back to the very community that helped her become who she is today.
In 2013, Fraser-Pryce launched the Pocket Rocket Foundation and PRF Scholarship Fund with the purpose of supporting Kingston communities and student-athletes, ushering in the next generation of Jamaican Greats. Since it's inception, the scholarship fund has assisted 55 students from 22 Jamaican high schools, islandwide, with tuition and books. The foundation also supports the community through the annual Christmas Treat event, the SFP Six-A-Side Football Competition and much more.
WHAT DID WE PROVIDE?
1104 Films, in collaboration with The Social Publicist lead by Public Relations & Media expert, Olivia Pearson, produced an impactful visual storytelling campaign for the Pocket Rocket Foundation. The project, filmed in Kingston, Jamaica, was directed by Gabriel Freeman with cinematography by Clark Bishop, III. Together, we crafted a series of compelling narratives to amplify the foundation’s mission of supporting student-athletes and giving back to the community. The title of the main film is “The Daughter of the Soil”
Our deliverables included:
Foundation Brand Story: A 5-minute video for web, social, and digital platforms, highlighting the foundation’s mission, featuring powerful visuals, and concluding with a call-to-action for fundraising.
Impact Video: A metrics-driven video showcasing the foundation’s tangible community contributions, ideal for engaging donors and stakeholders across web and social platforms.
Christmas Treat Recap Video: A dynamic recap of the foundation’s annual Christmas event, capturing the joy and spirit of giving.
Sponsor Thank You Video: A heartfelt talking-head video expressing gratitude to key sponsors, with content for internal communications and public platforms.
This campaign was designed to humanize the foundation’s work, inspire action, and cultivate deeper community support.
KIN
Christmas Treat Event Recap
The Pocket Rocket Foundation spreading cheer at their annual Christmas Treat community event in Kingston, Jamaica
Sponsors Thank You Video
Internal video message thanking all of the sponsors that help the Pocket Rocket Foundation give back to their community
IMPACT METRICS
How the Pocket Rocket Foundation creates change