Midtown Detroit, Inc. (MDI) is a nonprofit 501(c)(3) organization created to support and enhance community and economic development in the Midtown & New Center areas through collaboration and partnerships with key stakeholders and supportive funders.
MDI's mission is to support the physical maintenance and revitalization of the Midtown area, while working to enhance public awareness, and appreciation and use of the district. Representing over 150 area stakeholders, including Detroit's anchor educational, medical and cultural institutions.
"The Return of New Center" piece we produced was created as a part of Midtown Detroit, Incorporated's campaign to highlight the resurgence of Detroit's historic New Center District.
Detroit, Michigan
WHAT DID WE PROVIDE?
For Midtown Detroit Inc., 1104 Films proudly produced a captivating scripted visual campaign titled "The Return of New Center" designed to showcase the neighborhood’s growth and revitalization. With Gabriel Freeman as producer, Jhayla Mosley directing, and cinematography by Clark Bishop, III, we filmed on-site in Detroit to capture the energy and optimism of the area’s resurgence.
Our deliverables included:
90-second Commercial: A scripted, dynamic piece highlighting the thriving New Center, aimed at engaging viewers on social media, web, and digital OTT platforms.
60-second Cut down: A shorter version for concise, yet impactful messaging.
30-second Cut down: A quick, engaging format for broader reach on digital and OTT platforms.
This project was designed to inspire community pride, attract investment, and reinforce the importance of Midtown Detroit’s development initiatives. The content is ideal for promoting the resurgence of Detroit’s New Center while fostering support for future growth.
MDI
The Return of New Center
50 second edit for social media
The Return of New Center
30 second edit for social media